DE → IN

Lumio → India

Premium haircareEUR 250K · 18 MONTHS

40% complete2 / 5 steps

Sequence the entry. Protect the margin.

Enter in phases. Each phase unlocks the next only once the market has earned it.

Caution

Entry timeline

Staged plan

Phase 1 · Cross-border e-commerceNow
Sell DTC and marketplace from EU stock. Learn price and velocity before any fixed cost.
- clearedBonded warehouse + 3PL onboarding2–3 wk · Logistics
- activeHS 3305 duty classification ruling3–4 wk · Tax / Customs
- activeTrademark filing · class 36–9 mo to registration · Legal / IP
- activeLabel + claims localisation (LMPC)4 wk · Legal / IP
- queuedMarketplace brand registry2 wk · Distributor
Needs Logistics · Tax / CustomsVerified
Phase 2 · Local MAH + distributorMonth 6 · on demand proof
Appoint an importer of record and a distributor once velocity clears the gate.
- queuedCDSCO cosmetic import registration10–12 wk · Importer / MAH
- queuedGST registration + IEC code3–4 wk · Tax / Customs
- queuedDistributor agreement + buy-back terms4–6 wk · Distributor
Needs Importer / MAH · Distributor · Tax / CustomsCaution
Phase 3 · Local subsidiaryMonth 14 · on scale
Stand up an entity only when volume justifies the fixed overhead.
- No new gates. Scale when volume justifies the fixed cost.
Needs Legal / IP · On-ground opsInferred

Phases unlock in sequence. Each gate is a regulatory or operational step due in that phase, with its lead time and the partner type that owns it. Sourced in the Market and Partners steps.