Markets
Rule markets out, then rank the survivors. Where not to play, first.
Active corridor
India
Premium haircare · Cross-border e-com · 78/100 ready
Enter next
1AE
UAEGCC · €95M · Cross-border e-com
Gate · clearableEcon · feasibleFit · strong
Caution2MX
MexicoLatAm · €180M · Distributor
Gate · clearableEcon · feasibleFit · mixed
Inferred3ID
IndonesiaSEA · €210M · Distributor
Gate · clearableEcon · thinFit · mixed
CautionRuled out
BRInferred
BrazilLatAm · €295M
Stacked import duty, tax and logistics make a cross-border test uneconomic at this price.
A capital-allocation screen: rule markets out on a hard gate or an uneconomic cost stack, then rank the survivors. The gates are real; the econ and fit reads are analyst screens, flagged. India is the only corridor built out so far.