Lumio → India
Pressure-test the opportunity.
India is selected. Start with demand, then work backwards to the landed economics.
Enter to test, not to commit. Clear economics, demand proof, regulatory gates before fixed investment.
Cross-border clears your 30% home floor at 39%. Local is thinner at 16%, so scale only once volume justifies it.
Not yet tested. Markets fail on launch motion, not demand. Run a 30 to 60 day signal test before committing inventory.
7 gates to clear, sequenced across the entry. None is a blocker; the longest is CDSCO registration at 10 to 12 weeks.
18 months funded. Enough to run the signal test and confirm economics before fixed cost.
The verdict is computed, not written. Change the price, volume or budget and it moves. Its confidence is the weakest open pillar.
Redseer · India beauty & personal care
Redseer · India premium beauty
0.6 to 3% of the premium SAM · analyst inference
Landed cost per unit
EUR / unitBorder-cash scenario includes IGST. Recoverable tax is working capital, not permanent cost.
Other markets
Landed-cost truth machine
EUR / unitClears your 30% home floor · clears breakeven at planned volume
Ship from origin, no channel take. Better unit margin, capped volume. Use it to prove demand.
Below your 30% home floor · clears breakeven at planned volume
Import duty, distributor and retailer take, GST. Thinner unit margin, real reach.
Same SKU, two motions. Your €6.00 cost at a €18.50 shelf, run through Conquer's India stack (BCD 20% + Social Welfare Surcharge, IGST reclaimed, ~34% channel take, 18% GST). Edit the inputs in Budget. Your math, not a quote.