Methodology
Every claim in a CONQUER report carries a confidence flag and an inline citation. Here's what each flag means.
Verified
Corroborated by two or more independent reputable sources (market research, government, top-tier press, or industry filings).
Single source
Reported by exactly one credible source. Treat as directional · useful, but worth double-checking before betting big on it.
Inferred
Derived through analyst reasoning from adjacent data points. Not directly stated in any source. Useful for orientation, not for compliance.
Sources we use
Euromonitor, Statista, Kantar Worldpanel, World Bank, OECD, top-tier consultancies, regional retail trade publications, and primary regulatory filings. Every citation lists the publisher and a last-verified date.
Refresh cadence
Reports are dated at publication. We surface a "last verified" date on every source so you can judge freshness at a glance.